Shoe polish applicator brush with handle

1) Pre-cleaning: Remove the laces. Use a scrub brush to remove coarse dirt (you can also use the same brush to clean the sole and frame). Use a moist cotton cloth to remove dust.

2) Applying the shoe polish: Apply a thin layer of shoe polish with an applicator brush and massage it in with circular strokes. Now the polish has to penetrate the leather. You should ideally allow the shoes to sit overnight.

3) Polishing the leather: Polish the shoes using a polishing brush with rapid strokes and only light pressure on the leather. The heat generated during polishing optimises the consistency of the shoe polish to create a thin protective film. For maximum shine, you can finely polish the shoes with a goat hair brush as the final step.